Animal planet has created a website which has videos and information about mermaid being discovered around the world animal planet uses the site or series in promoting themselves as a brand they also use the website to inform the public that there is a possibility of mermaids being real and not a story they also use the site to promote other products and services this means the advertise other products and make money. The public has not responded the way animal planet wanted since the website does not have a lot of fans and people are constantly criticising the website since some people but most people don’t this means the website will grow at a very slow pace. In my opinion the website has limited success since it is not well advertised a limited number of people know about the site the site is not successful in making every individual aware and making them know about mermaids however it’s a great platform for people who think that mermaids are real to follow and ask question and watch videos.
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